Amazon’s Prime Big Deal Days Are Live — Massive Toy Deals Await!

Amazon’s Prime Big Deal Days — the much-anticipated October Prime Day event — is officially underway! This two-day sale runs from Tuesday, October 7 through Wednesday, October 8, offering some of the deepest discounts we’ve seen all year.

Whether you’re shopping early for the holidays, picking up a birthday present, or just grabbing something fun, now’s your chance to save big on top toy brands like Lego, Fisher-Price, Melissa & Doug, Squishmallows, and more.

Save Up to 90% on Must-Have Toys

Yes, you read that right — up to 90% off select toys! Popular items from trusted brands are seeing major markdowns. Just a few standouts:

Lego Star Wars Ahsoka Ghost and Phantom II Spaceship – 30% off

Lego Classic Medium Brick Box – 49% off

Energizer AA 32-pack – 33% off (yep, even batteries are on sale!)

Plus, Prime members score even bigger savings with exclusive member-only discounts. Don’t have Prime? No worries — you can start a 30-day free trial today and unlock all the deals.

Check out the 72 best Amazon Prime Day toy deals — starting at just $5!

Ready to shop smart? These deals won’t last, so grab your favorites while they’re still in stock!

 

10 Best Amazon Prime Day Toy Deals Overall

• Fisher-Price Grow & Glow Kick & Play Piano $40 (was $59)
• Scrabble Slam! Card Game $5 (was $8)
• Melissa & Doug Super Smile Dentist Play Set $30 (was $38)
• Lego Classic Medium Brick Box $18 (was $35)
• Sereed Balance Bike $35 (was $46)
• Bitzee Disney $25 (was $37)
• Squishmallows Original Pyle Purple Mushroom $23 (was $40)
• Furby Interactive Plush $37 (was $60)
• Craft Culture Beginners Wood Burning Kit $35 (was $50)
• Apple iPad 11-inch $279 (was $349)

 

Best Amazon Prime Day Toddler and Preschooler Toy Deals

Toddlers and preschoolers have an abundance of energy, so why not encourage them to develop their gross motor skills with a fun balance bike? It was bought by more than 20,000 Amazon shoppers in the past month! Or, help preschoolers get ready for school with toys that encourage social-emotional learning, like a set of Feelings & Friendships Workbooks that’s over 30% off right now.

• Sereed Balance Bike $35 (was $46)
• Melissa & Doug Super Smile Dentist Play Set $21 (was $38)
• Learning Resources Farmer’s Market Color Sorting Set $29 (was $50)
• Educational Insights Hot Dots Feelings & Friendships Workbooks $17 (was $28)
• Learning Resources Toddler Time Activity Set $14 (was $39)
• Melissa & Doug Wooden Latches Busy Board $17 (was $33)
• Little Tikes Rocking Horse $20 (was $31)
• Mega Bloks First Builders Toddler Blocks $17 (was $25)
• Gabby’s Dollhouse: The Movie Meow-Mazing Interactive Dollhouse $90 (was $105)
• Toniebox 1 Audio Player Bundle $80 (was $160)
• Disney Buzz Lightyear Interactive Talking Toy $31 (was $40)

 

Melissa & Doug Super Smile Dentist Play Set

This new Melissa & Doug toy helps kids get comfortable with trips to the dentist through pretend play at home. The play set includes large tools for tiny hands to clean or work on the oversized teeth. There’s even a face mask for kids to wear, making it all feel like the real deal.

 

Best Amazon Prime Day Lego Deals

Legos are a tried-and-true favorite in my household because they’re a seamless way to connect with family members of all ages. My niece, who’s 3, loves Lego Duplo sets like this Wild Animal Families set that’s a whopping 35% off. Meanwhile, kids 10 and up will enjoy building this Lego Star Wars Ahsoka Ghost and Phantom II Spaceship, which is currently 30% off.

• Lego Classic Medium Brick Box $18 (was $35)
• Lego Duplo Wild Animal Families $6 (was $10)
• Lego Creator 3-in-1 Aircraft Race Plane Toy $8 (was $15)
• Lego Minecraft The Fox Lodge House $14 (was $20)
• Lego Speed Champions “2 Fast 2 Furious” Nissan Skyline GT-R (R34) $20 (was $25)
• Lego Creator 3-in-1 Space Shuttle $6 (was $10)
• Lego Star Wars Ahsoka Ghost and Phantom II Spaceship $112 (was $160)
• Lego City Pizza vs. Fire Truck Race Car Pack $6 (was $10)

 

Lego Star Wars Ahsoka Ghost and Phantom II Spaceship

Star Wars fans, especially those of the Ahsoka television series, will love this epic build of the Ahoska Ghost and Phantom II Spaceship. It’s a colorful, eye-catching set that consists of 1,394 pieces, ideal for children ages 10 and up. It comes with four minifigures and is currently 30% off.

 

Best Amazon Prime Day Baby Toy Deals

Shopping for baby toys is already a ton of fun, but you know what makes it even better? Prime Day deals that save you a ton of money, of course! Right now, we’re seeing deals from much-loved brands like Melissa & Doug and Fisher-Price. This cute crawling crab toy is 55% off and is the perfect toy for encouraging movement and exploration. And this inflatable water mat makes tummy time a blast, while helping little ones develop better balance and stronger core muscles.

• Infinno Inflatable Tummy Time Water Mat $10 (was $16)
• Melissa & Doug Ice Cream Take-Along Clip-On Infant Toy $12 (was $22)
• Fisher-Price Grow & Glow Kick & Play Piano $40 (was $59)
• Joyin Waterproof Bathtime Book Collection $20 (was $35)
• Itzy Ritzy Silicone Teensy Teether $5 (was $8)
• Control Future Crawling Crab $16 (was $36)
• Move2Play Interactive Baby Ball $20 (was $25)

 

Fisher-Price Grow & Glow Kick & Play Piano

Named one of our best baby activity centers, the Fisher-Price Grow & Glow Kick & Play Piano is a favorite of ours for its easy storage, engaging activities, and surprisingly catchy songs. (Yep, when we tested this activity center, the music didn’t make us want to “lose” the batteries!) The piano encourages babies to kick their legs when lying down or reach forward when engaging in tummy time. Overall, it’s great for incorporating a little more movement into your little one’s day and introducing them to music, cause and effect, and sensory play.

 

Best Amazon Prime Day Elementary-Age Toy Deals

Shopping for elementary-aged kids is so much fun because they know what’s trendy but still love the classics. Inspire pretend play with the popular Melissa & Doug Ice Cream Counter or give them a chance to be creative with the Yrinfay DIY Unicorn Shrinking Plastic Art Kit. Of course, you’ll want to check out the modern Furby and Bitzee Disney, a Tamagotchi-like toy that has become a bestseller on Amazon.

• Bitzee Disney $25 (was $37)
• Squishmallows Original Pyle Purple Mushroom $23 (was $40)
• Furby Interactive Plush $37 (was $60)
• Yrinfay DIY Unicorn Shrinking Plastic Art Kit $15 (was $25)
• Jasonwell 100-Piece Magnetic Tiles Set $33 (was $70)
• Melissa & Doug Wooden Scoop & Serve Ice Cream Counter $38 (was $71)
• Crayola Ultra Clean Washable Markers 40-Count $14 (was $17)
• Amazon Fire HD 10 Kids Pro Tablet $105 (was $190)
• Barbie Camper Playset $50 (was $108)
• How Wheels City Toy Drag Transporter Set $38 (was $54)

 

Furby Interactive Plush

Yep, Furbies are back and better than ever. Unlike the version from the ‘90s and early aughts, this revamped plushy is actually super cute, looking more like a fairie than a creepy animatronic. And thankfully, this modern iteration can actually turn off. Plus, it has over 600 phrases in both English and Furbish, as well as plenty of cool dance moves and fun songs. It’s basically all the fun aspects of the OG, without the unsettling feeling of looking it directly in the eyes.

 

Best Amazon Prime Day Board Game Deals

Family game night wouldn’t be complete without a classic board game. If your family leans more towards the classics, I suggest the classic mystery board game Clue or a childhood favorite like Hungry Hungry Hippos. If you’re a more adventurous gamer, why not branch out with an engaging strategy game like Star Wars Villainous: Power of The Dark Side?

• Star Wars Villainous: Power of The Dark Side Strategy Game $22 (was $45)
• Hungry Hungry Hippos $10 (was $20)
• Scrabble Slam! Card Game $5 (was $8)
• Don’t Break The Ice Game $10 (was $17)
• Clue Board Game $13 (was $22)
• Phase 10 & Skip Bo Card Game Set $16 (was $23)
• Catan Board Game $34 (was $55)

 

Scrabble Slam! Card Game

When I think of edutainment, Scrabble comes to mind first. It’s perfect for developing literacy skills and problem-solving, while still being a ton of fun. Scrabble Slam! is a modern and fast take on the classic. The game starts with a four-letter word, and players then add cards to make new words (like turning “cake” to “bake” and so on). The first player to run out of cards wins!

 

Best Amazon Prime Day Toy Deals for Tweens and Teens

While many teens and tweens pretend they’re too cool for toys at their age, the truth is that they still love to play, especially with items like the HopeRock Indoor Basketball Hoop Toy, which is just too much fun to resist taking a few shots. You can also inspire a new hobby with a 3D printing pen or a beginner woodworking kit, which is on sale for just $35.

• Crochetta Crochet Kit for Beginners $15 (was $20)
• Craft Culture Beginners Wood Burning Kit $35 (was $50)
• HopeRock Indoor Basketball Hoop Toy $30 (was $50)
• BunMo Beechwood Infinity Cube Fidget Toy $10 (was $17)
• SCRIB3D 3D Printing Pen $40 (was $60)
• Squishmallows Original Peach Seal $9 (was $13)
• Glow-in-the-Dark Rock Painting Kit $14 (was $30)
• Gaming Headset $16 (was $30)

 

BunMo Beechwood Infinity Cube Fidget Toy

This fidget cube is incredibly satisfying to, well, fidget with! It’s similar to a Rubik’s Cube, except there’s no puzzle to solve. The beechwood material holds up well against lots of use and looks nice on a desk, thanks to its satin finish.

 

Best Amazon Prime Day Tech Deals for Kids

We’re seeing some awesome Amazon Prime Day tech deals for kids of all ages. Younger kids can play for up to 120 minutes with this programmable robot toy to learn about how technology works. Older kids can use an Apple iPad or Samsung Galaxy Tab S6 for online homework. And, of course, teens will love tuning out the rest of the world with these five-star Bluetooth wireless earbuds.

• JBL Tune 510BT Headphones $40 (was $50)
• Apple iPad 11-inch $279 (was $349)
• Ruko 6088 Programmable Robot $34 (was $63)
• Samsung Galaxy Tab S6 Lite $179 (was $330)
• Vevor RC Dump Truck $32 (was $36)
• Scrubuz Drone with Camera $68 (was $80)
• Xiaowtek Bluetooth Wireless Earbuds $20 (was $200)
• Ruko Robot Dog $51 (was $78)

 

Ruko 6088 Programmable Robot

Inspire a love of technology, programming, and robotics with this interactive robot toy. Little kids will enjoy its pre-programmed songs and dances, while older kids can use a smart app to program new movement patterns and routines. The robot itself is highly articulated, making it capable of multiple different motions and positions. Plus, the multiple control methods can make it more accessible to folks with disabilities, as you can either use the remote control, your smartphone, or gestures.

 

Best Amazon Prime Day Outdoor Toy Deals

Outdoor toys encourage kids to put down the screens and play outside more. It’s getting darker earlier these days, so grab the GlowCity Glow-in-the-Dark Basketball for a little one-on-one before bedtime. Explore the great outdoors with the Melissa & Doug Let’s Explore Hiking Set or take your kids to the skate park for a spin in the cutest beginner roller skates (don’t forget a helmet and other safety pads!).

• Melissa & Doug Let’s Explore Hiking Set $18 (was $38)
• GlowCity Glow-in-the-Dark Basketball $27 (was $36)
• Qunreda Remote Control Car $27 (was $46)
• Fun Roll Beginner Roller Skates $24 (was $45)
• Schwinn Elm and Koen Balance Bike $60 (was $100)
• Outsunny Kids Wooden Playhouse $186 (was $230)
• Ninja Warrior Obstacle Course $80 (was $100)

 

Schwinn Koen Balance Bike

Few toys get kids exercising and exploring the natural world like a bicycle does. Little ones who are new to riding can hone their balance, gross motor skills, and confidence through riding a balance bike. The Schwinn Koen is a favorite of mine for its sturdiness, adjustability, and ergonomic design. And, to sweeten the deal, it’s a whopping 40% off.

 

Best Amazon Prime Day STEM Toy Deals

Encourage early learning with age-appropriate STEM toys, like a marble run that helps kids learn about gravity and other basic physics principles. For older kids, I’m personally a big fan of the Mafbeanl Rocket Launcher for Kids for its sturdy design, replayability, and educational value.

• MaxTronic Marble Run Toy $20 (was $30)
• Kidwill Wooden Frame Abacus with Multi-Color Beads $14 (was $20)
• Mafbeanl Rocket Launcher for Kids $30 (was $40)
• Learning Resources Beginning Counter Set $18 (was $45)
• Educational Insights Design & Drill Take-Along Toolkit $21 (was $35)
• Fivoro Gear Building Set $28 (was $40)
• National Geographic Circuit Maker $31 (was $45)

 

Mafbeanl Rocket Launcher for Kids

Future NASA engineers and rocket scientists can explore a variety of STEM concepts in this engaging activity kit. Kids start by putting together the included pieces to build their own rocket. This teaches spatial reasoning and the fundamentals of aerodynamic design. From there, they can enjoy launching their rocket over and over, all while discovering concepts like thrust, rocket propulsion, wind resistance, and more.

all image from : parents , amazon